Tropicana Brings Sunshine on a Chilly Winter

Tropicana brings the glorious sunshine one chilly New York morning with the Tropicana Winter Sunshine advertising campaign. This campaign is an ambitious campaign featuring one building the size of a football field with several painting teams over a period of 17 days. The building itself is large enough which makes it noticeable for both motorists and pedestrians alike. The great thing about the winter sunshine campaign is that it’s ever changing. Painting teams worked to deliver two different designs within the 17 day timeframe with awesome results. This ambitious art project is also a well documented project using the combination of stop motion videos and thousands of photographs.

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