Soda Businesses Appeal To Stop Ban On Big Drinks

A group of restaurant owners and establishments, led by the American soft-drink industry filed a claim against the ban on sales of big sugary beverages at many dining locations in New York, last October 12.

The said restriction was proposed by Mayor Michael R. Bloomberg and was approved by the Board of Health. The rules were approved in September 2012 and will take effect March next year.

The amendment stated that food service establishments may not sell or afford self-service cups that contain more than 16 fluid ounces. Those who will intrude upon the rule will pay more than two hundred dollars for each violation.

Soda industries filed a suit in Manhattan, stating that the Board of Health does not have the right to sanction the new rules one-sidedly. The complainants say the rules denote “a dramatic departure” from the traditional role of the health sector.

The ban, which applies to delis, fast-foods, movie theaters, convenience stores and other similar business was made after reports of increase rate of obesity in the city.

Concerning the news, Dr. Brian Wansink, a nutrition scientist said that the ban will not succeed and has no relevance to consumers who knowingly purchase the size of beverage they prefer. In contrast, Bloomberg’s spokesperson Marc La Vorgna stated that the court case was baseless.

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